When creating unique brand experiences, it's all about connection. Connecting to the emotional needs of potential customers is exactly what we did for St. Martins Therme & Lodge with our latest Follow & Win activation. Our goal with this campaign was to drive day visits by showcasing the unique combination of spa, nature, and adventure.

To engage the community, we launched a social media activation, inviting people to follow, engage, and win one of 16 exclusive bathrobes – their golden ticket to a year of thermal indulgence.

This tempting prize acted as a great incentive, turning the bathrobe into a symbol of wellness and escape. Appealing to the need to sit back, relax and take a break from everyday life. By engaging with the post followers become invested with the outcome of the competition and subsequently the channel.

We amplified the campaign through a social-first strategy, using engaging content to highlight the spa’s unique appeal & Influencer collaborations, tapping into authentic voices to spread the word.

The response? A wave of enthusiasm, increased visibility for the client, and an engaged community eager to experience a weekend of relaxation.

With 16 winners now proudly wearing their St Martins Therme & Lodge bathrobe passes, the campaign didn’t just end with a giveaway – it created a lasting brand love.

The activation reinforced their positioning as a nature-inspired wellness retreat and reminded guests why it’s worth coming back time and time again.