Shutdown Festival 2023
Performance Strategy & Social Ads
Header image: © Revolution Event GmbH
Anyone who knows the Shutdown Festival knows that it's not just an ordinary hardstyle music festival. It’s a full day festival experience with top international DJs providing musical ecstasy on the site of a decommissioned nuclear power plant.
Meta, Snapchat, Google Search and YouTube Ads - a holistic digital campaign to sell tickets
When we were given responsibility for the festival's performance marketing, we had clear goals in mind: increase awareness, generate conversions and drive ticket sales.
We used targeted, platform-specific ad mechanisms on Meta, Snapchat and Google to drive ticket sales.
With geographic and interest-based targeting, we delivered our messages to exactly the right people.
Through constant further development of the campaigns and ongoing optimization, we have driven the sales figures ever higher over the months.
Our goal was to sell out the festival.
Through targeted social, Google Search Ads & YouTube campaigns, we maximized awareness for the Shutdown Festival and sold all tickets.
Outcome
Mission accomplished: Shutdown Festival 2023 was completely sold-out weeks before the event.