SALZBURGERLAND - HOW NOT TO SERIES
Instagram Reels, Content Production
Being a beginner at something is annoying and uncomfortable. In the mountains inexperience and overconfidence can lead to dangerous situations for you and others on the slopes. Our client SalzburgerLand Tourism asked themselves – how can we help prevent these situations? We took up this challenge, collaborated with SalzburgerLand, and the HOW NOT TO concept was born.
Every beginning is difficult, but our HOW NOT TO five-part Instagram series for SalzburgerLand Tourism just made the lives of beginners a lot easier. Through short, concise and engaging Instagram Reels, the audience learns what to avoid when engaging in sports in the mountains.
Firstly, we demonstrated how not to behave while snowshoe hiking, sledding, cross-country skiing, ski touring or alpine skiing. The social clips then correct the mistakes and show the audience how to do it the right way. Through these comparisons, we made sure to make it informative without being boring!
We faced one big challenge – the weather conditions! Because of the poor weather, we as a team had to be incredibly flexible with our time management. Despite this creating three postponements, it didn’t stop us from producing awesome content.
Our improvisation and organizational skills were really put to the test. Filming was done upon location and the produced content was later edited and posted onto the channels of SalzburgerLand Tourism.
Model scouting was also an important part of our work unfortunately, we found some amazing talents who could both demonstrate how not to do winter sports and how to carry them out perfectly.
Check out our latest model for SalzburgerLand Tourism on Instagram @schnee.veleyn
If you missed the SalzburgerLand HOW NOT TO Instagram Reels, no worries. You can now catch up on everything down below!