Red Bull Erzbergrodeo
Social Event Marketing
The history of Red Bull Erzbergrodeo traces back to 1995, when the first race was held on the “iron mountain”, an active ore mine in the heart of Austria. Since then, the annual event has become one of the most famous off-road motorcycle races in the world and took its place on the FIM Hard Enduro World Championship calendar 2022.
If you have ever been at the Red Bull Erzbergrodeo, you might know that we are talking about a planet all its own, reflecting a unique philosophy of life. We are talking about “4 Tage Vollgas”: About 4 days of incredible effort, vibrant emotions, tangible excitement, and finally extreme exhaustion. The Grande Final takes place on the last event day: After qualifying for the main race, 500 riders fight their way through 35km of everchanging terrain, trying to somehow make it within 4 hours.
© Red Bull Content Pool | Future 7 Media
Our team experienced the world of Hard Enduro in all its intensity, always with the goal of bringing the social community of Red Bull along in the best way possible. We planned, implemented, and filmed social content ideas on-site, took over the cutting and editing and assisted with text design and wording. Across event phases, we released as many as 99 postings on Facebook, Instagram and TikTok. 🎈
You missed it? Check out the highlights of Red Bull Erzbergrodeo here.
See you next year!