Living Hotels Workshop
Social Content Creation
Living Hotels is represented in 9 cities with 18 hotels. If you have ever been a guest in one of the Living Hotels, you will know that each hotel has its own individual touch. And it is precisely this individual touch that needs to be shown on social media.
That's why we organized a social content creation workshop together with the Living Hotels marketing team.
But first... theoretical input! ☝️
In a short theoretical session, we covered the following topics:
- Trends & how to use them as a brand
- Inshot & CapCut Hacks
- Attention Hooks
- Text on Screen and Safezones
Then we moved on to the practical part and explained the basics of lighting, audio and gimbal to the participants in our inhouse studio.
- Equipment (light, audio and gimbal)
- Creative briefings & shot lists
- Transitions
Practice is everything
The participants were given tasks, filmed the social clips with the available equipment, integrated what they had learned and discovered their first challenges, which they mastered brilliantly with our help.
Content production is usually followed by post-production! To show how the individual video sequences are turned into a finished video, the participants edited their video material directly and received detailed feedback from us as social content experts. 😊
Outcome:
We are proud to see how fast the Living Hotels team implemented our input.
This video, for example, has gone viral on Living Hotels' TikTok account 👀