GoPro – User Centered Social Marketing

We as humans strive to do good, be good – do better, be better – and some very incredible things may emerge from this mantra. GoPro, the leading Action Cam manufacturer in the world, dedicates itself to those people who want to live their best lives, do the best they can and be the best version of themselves. Why? Because life is just too short for just a ‘maybe’ or a ‘later’.

This exact spirit leads us everyday, connecting with the biggest family we’ve ever seen: the GoPro Community who is spreading more love than we could ever take in. By combining the passion of people who want to live life to the fullest and the outstanding technology behind every GoPro Action cam, we get content like we’ve never seen before.

Taking over the social accounts for @GoProDE, we gave people the platform to express themselves in whichever way they could imagine. Teaching the community about the gear by cooperating with opinion leaders, the community learns new ways to shoot and deliver even better content everyday.

By submitting to the internal GoPro Awards platform, users from all over the world  wish to be recognized by GoPro and be featured on the channels. This aspiration is even better combined with small, friendly competitions, giveaways, thematically oriented weeks, etc.

The skill sets we apply at this project vary from basic social media marketing expertise to typographical animations for whichever event is knocking on the door. Our tasks reach from community management, social channel management, content management to advocacy scouting, trend implementations and more.

We could not be happier to be a big part of the GoPro Community and also play a big part in creating the platform that shows people what incredible things people are capable of doing. Additionally, we are proud to work together with such open minded people over at GoPro HQ, whose values not only reflect those mentioned above, but also help solve current problems in the world (by donations, raising awareness, etc.).

Check out our work now over on Instagram → @goprode or on Facebook: GoPro (DE, AT, CH)

www.gopro.com #MoreEverything